Fans of The Hunger Games—you know who you are—are getting excited for the movie version of the first of Suzanne Collins’s trilogy of young adult novels. The film arrives in theaters this weekend. (Midnight or 3 a.m. IMAX screening, anyone?) We want to doff our hat to Oxfam—one of our friends in the campaign to end global hunger—for partnering with the HPA (that’s the Harry Potter Alliance) and its Imagine Better Project; a project to harness the energy around The Hunger Games to help fight, well… hunger. This really seems to be “catching fire” (insider Hunger Games, reference—sorry!) and we look forward to hearing more about the campaign’s performance in the coming weeks. Read all the details about this over at The New York Times.