Marcella Kanfer Rolnick is building and stewarding her family’s multigenerational enterprise as vice chair of GOJO, a skincare and topical pharmaceutical manufacturer that invented PURELL hand sanitizer. She is also the founder of Walnut Ridge Strategic Management Company and chair of Lippman Kanfer Foundation for Living Torah. She focuses on strategy, growth and organizational design and development to meet the family’s long-term vision, and she champions strategic thinking and capacity building for early-stage ventures and innovative Jewish organizations. Marcella has also worked as a management consultant in New York City, as vice president of business development for a nonprofit multi-media publisher in Boston and as an associate at a boutique investment firm in San Francisco. She serves on multiple for-profit and nonprofit boards and joined the AJWS board of trustees in October 2007. She is currently a member of AJWS’s Executive Committee and traveled with AJWS to Guatemala.