Marcella Kanfer Rolnick is building and stewarding her family’s multigenerational enterprise as vice chair of GOJO, a skincare and topical pharmaceutical manufacturer and inventor of PURELL Instant Hand Sanitizer; founder of Walnut Ridge Strategic Management Company; and chair of Lippman Kanfer Family Foundation. She focuses on strategy, growth, and organizational design & development to meet the family’s long-term vision, and she champions strategic thinking by and capacity building for early-stage ventures and innovative Jewish organizations. Marcella has also worked as a management consultant in New York City, vice president of business development for a nonprofit multi-media publisher in Boston, and an associate at a boutique investment firm in San Francisco. She catalyzed the development of the Slingshot Convening for stakeholders of Jewish innovation to move towards collective action, and co-founded the Lippman Kanfer Institute for Jewish Learning and Engagement at JESNA. She is currently chair of the strategy management committee and joined the AJWS board of trustees in October 2007.